Following the successful sales performance of Cherie Complete and Balanced Diet range. Pettric launches two new Joint Care products in March 2021. With the same product characteristic of this series the two new products have one chicken formula and one tuna formula added Glucosamine Sulfate, Chondroitin Sulfate and L-Carnitine to maintain Joint Health for your lovely cats.

Pettric launched three new products for Cherie Signature Gravy. Chicken based Signature Gravy is always popular among cat owners. The three new products are using different but similar design with current Signature Gravy. By using the different look, they can be highlighted on the shelf to encourage more consumer trial and drive additional sales for Signature Gravy series.

Can & Clover Pte Ltd in Singapore initiated an innovative activation to promote Cherie and Natural Kitty Creamy Treats. The idea is use vending machine to sell pet foods and pet products. This activation caught cat owners’ attention and a Singaporean online news website also published this news on 20 Sep. The activation is successfully helped to increase both Cherie and Natural Kitty brand exposure in Singapore.

Natural Kitty launched its second type of cat treat – Creamy Treats. Creamy treat is a top selling cat treat category in most of Asian markets. Both Fancy Feast and Sheba are joined and launched a same type of treat in most of Asian markets and some in European and North America markets. The creamy treat became a trend. Now more and more brands joined the competition but most of them are using similar recipes with different type of seafood and chicken to create different variants. Natural Kitty is the first one who using Superfood with tuna or chicken to create its unique recipes and really make its product features stand out from others. The first wave of launch in June 2019 is in China, Hong Kong, Singapore and Taiwan. Now there are another three countries registering for import. We’ll share this news soon when they launched in new markets.

May 13, 2019. After successfully launched Natural Kitty Original Series. This year Natural Kitty launched a Creamy Treats cat wet snack. This new product is also the first creamy treats that blend with Superfood in the market. We believe this new innovation will makes Natural Kitty Creamy Treats stand out from the crowd and make it success in the market.

Cherie Signature Gravy is launched for 4 years since 2015. This year, it will have a new look. The new package makes Cherie looks and feels much more elegant and premium. We also enlarge its food shot on package to let you can easily understand its food content. We hope this change can make you love Cherie as always as you are.

Cherie is in the spotlight! This year, together with GiftYard.sg and Goood Pet Collars Can & Clover have pulled together a very LIMITED Christmas Hamper for both the humans and the cats. Every year Can & Clover tries to bring cat lovers in Singapore something interesting just before Christmas. This year Cherie is in the spotlight that not just draws our attention but also Singapore cat lovers, especially on social medias. The activation of Christmas Hamper is very successful that is driving Cherie brand preference in Singapore to the next level. To know more check https://www.instagram.com/p/BqU-g-ABshz/

In October, Cherie China distributor Yantai Xianyuan participated an index distributor event in Xian to promote Cherie to pet food sub-distributors and retailers. The event was held by Petzmall – one of leading pet food distributor in China, headquarter in Chengdu and two branches in Wuhan and Xian. Cherie launched in China in 2015, Petzmall is one of large sub-distributor to drive Cherie sales since 2015. With successful YOY sales performance, now Cherie is one of Petzmall’s strategic brand with a dedicated team to plan and conduct all sales and marketing activations in the provinces they covered.

The Purrties were incredible success! The Purrties make all Cherie fans and bloggers excited as their cats not just tried four new Cherie C&B products in the event but also experienced all Cherie products from canned foods to cat litters with their cats. The events are a very nice platform to connect all cat lovers together to make new friends and cat friends.

2018-07-10 21:12:37Taipei Pet Show 2018 is the most important event of the Taiwanese pet supplies industry in the years. In July, Pettric participated the show. Both visitors and sales performance are reached record high during the years.