Cherie on the Move: 100+ Outdoor Ads Powered Across Taipei

This spring, Pettric rolled out a powerful outdoor campaign across Taipei city, shining the spotlight on its famous product — Cherie-Real Meat Entrees dry food.

Between March and April, a total of 130 buses carried Cherie ads, generating over 70 million impressions. From morning commutes to evening rides, Cherie made sure to stay visible in the daily rhythm of the city.

Its reach did not stop there. Cherie extended the campaign underground, launching 180 posters across 30 MRT trains. Cherie also took over Zhongshan Station, one of Taipei’s highest-traffic hubs with over 4.3 million monthly passengers, making it a strategic hotspot for pet-focused exposure.

The campaign successfully brought Cherie closer to urban pet families — reinforce its commitment to quality nutrition and healthy lifestyles for furry companions.